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I turned a specialist's weeks-long craft into something anyone could do in an afternoon.

I built and led Wells Fargo's enterprise-wide Journey Mapping Program, then trained the practice out past myself so it could keep running.

Problem Journey maps existed everywhere, but no shared framework tied them to real decisions.
Solution Built the enterprise program, then trained 100+ designers in rapid assumption-based mapping.
Result 40+ data-backed maps live in a shared atlas — the practice still runs today.

“The real measure wasn't the maps I drew — it was the maps other people kept drawing after I stopped.”