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Trust wasn't a compliance problem yet — it was a design problem nobody had modeled.

I applied a testable trust framework, ran it against real corporate crises and competitors' error pages, then funded a concept-design phase from what it found.

Problem Public trust in banking was falling, and nobody could say why or measure it.
Solution Applied a Credibility/Reliability/Intimacy/Self-Orientation trust framework, then built the internal process that held teams accountable to it.
Result Funded concept work was absorbed into other initiatives rather than shipping as its own program.

“I stopped treating trust as a feeling a brand hopes for, and started treating it as something you can model, test, and design toward.”